Your Trusted Real Estate Partners
With decades of combined experience, we're committed to making your real estate journey seamless, successful, and stress-free. From first-time buyers to seasoned investors, we're here to guide you every step of the way.
Our Story
Ancaster-born. Family-built. Client-first.
The Price Team was founded by mother–son duo Diane and Justin, lifelong Ancaster residents with a shared belief: real estate is about people first and property second. What began as two locals helping neighbours has grown into a close-knit family team trusted by buyers, sellers, and investors across our community.
For over two decades, we've paired deep local insight with uncompromising service—the kind of extra effort you can feel. That's why our business is built on repeat and referral: clients come back, and they send their favourite family & friends our way.
Roots that run deep
Being lifelong residents shapes everything we do. We know the streets, the schools, and the subtle differences between pockets and price points—and we care deeply about the people who live here. That commitment extends beyond real estate: our team is active in Rotary, serves on local boards, Chairs the Ancaster BIA, volunteers regularly, and has supported work missions to Haiti focused on funding wells and bringing clean water to families in need.
Recognized performance. Personal approach.
From early days to today, our work has been consistently recognized for top production within our brokerages and at the board level. Awards are appreciated; results and relationships matter more. We pair discreet, luxury-level service with neighbourly warmth—combining market intelligence, thoughtful strategy, and meticulous presentation to elevate every sale and purchase.
Why clients choose (and re-choose) us
- Local insight that moves the needle. Guidance rooted in Ancaster expertise.
- Detail-obsessed preparation. From pricing to presentation, every decision is intentional.
- Calm, skilled negotiation. Measured, data-backed advocacy at every step.
- A true family team. Coordinated, responsive, and easy to work with.
Built on trust—and it shows
Our business is powered by repeat and referral. Clients return because we do the right thing, put in the extra effort, and deliver the standard we'd expect for our own family.
Our promise
We'll put your interests first, communicate clearly, and work relentlessly to help you move with confidence—whether you're upsizing, downsizing, investing, or finding your very first home.
Mission, Vision, Values & Beliefs
The core principles guiding our work and relationships
The Price Team's mission is to redefine our client's expectations of a Realtor. We are dedicated to making a difference in the lives of the people we SERVE by ensuring they meet their goals while operating ethically and building relationships extending beyond a real estate transaction.
As a team of like minded individuals sharing our PASSION, we provide service that goes beyond the expectations of our clients and our colleagues. Our foundation begins from a "client first" mindset. We strive to move forward in a family-like culture encompassing our clients, our team members, and our own personal families.
Family, clients, then business.
WIN-WIN
Always strive to leave any interaction so that all parties involved feel as "winners."
ETHICS
Always do the right thing - even if it's not the easy option.
OUTSTANDING SERVICE
We want to ensure our clients never feel like they were "just a transaction". We work tirelessly to ensure all clients feel important and our #1 concern.
COMMUNICATION
Our clients should never feel like there is a lack of communication about what is happening with their transaction. We take steps to ensure our clients are kept up to date and provide information in a timely manner.
RELATIONSHIPS
We strive to build lasting relationships with our clients and peers that go past the transaction. We gain our clients trust with what will likely be the largest purchase in their lifetimes.
GROWTH
We are constantly refining and learning new ways to serve our clients and colleagues.
Clients always come first.
Operate with ethics and principle.
Meet Our Expert Team
Experienced professionals dedicated to your real estate success

Diane Price
REALTOR® & Co-Founder
For over 20 years, Diane has been guiding clients through life's biggest transitions with care, empathy, and unwavering support. A lifelong Ancaster resident, she doesn't just know the market; she knows the families, the stories, and the subtle qualities that make each neighbourhood special.
Diane's approach to real estate mirrors her approach to community: it's all about genuine connection. Whether helping first-time buyers navigate their nerves or supporting seniors through downsizing decisions, she excels at walking people through transactions with the perfect balance of professional expertise and personal warmth. Her clients often say it's like having a knowledgeable friend in their corner—one who happens to have two decades of market wisdom.
Beyond real estate, Diane's commitment to community runs deep. She currently Chairs the Ancaster BIA, served on the Realtor's Association of Hamilton-Burlington's Board of Directors, and remains an active Rotary member. This involvement isn't just about giving back—it's about staying connected to the pulse of the community she's proud to call home.

Justin Price
Broker, Co-Founder & COO
As Co-Founder and Chief Operating Officer, Justin is the operational backbone of The Price Team—ensuring every transaction runs seamlessly from contract to closing. With 15+ years in real estate, he's built the systems, processes, and compliance frameworks that allow our team to deliver exceptional service at scale.
An Ancaster native and McMaster University graduate (B.MRSc), Justin brings analytical rigour to real estate operations. While his primary focus is managing the behind-the-scenes details that matter—from regulatory compliance to process optimization—he occasionally works directly with select investor clients who benefit from his strategic, data-driven approach.
Justin's operational philosophy mirrors his golf game: success comes from careful planning, consistent execution, and attention to every detail. His commitment to operational excellence ensures that every Price Team client experiences the seamless, professional service that's become our hallmark.

Krisztina Price
REALTOR®
Krisztina brings a rare combination of skills to real estate: the caring precision of a registered nurse and the focused discipline of a martial artist. With degrees from both Mohawk College and McMaster University, her nursing background taught her to think critically, act decisively, and always put people first—skills that translate perfectly to guiding clients through real estate's important moments.
Fifteen years of martial arts training instilled the discipline, focus, and self-control that define her practice today. Just as she once balanced the demands of nursing with raising two kids, Krisztina now expertly manages multiple transactions while ensuring every client feels like her only priority. Her approach is refreshingly wholesome: treat everyone with respect, genuinely advocate for their interests, and never forget that behind every transaction is a family making life-changing decisions.
When she's not helping clients find their perfect home, you'll find Krisztina at the cottage with her family and two dogs, or confidently navigating local roads in her pickup truck—a reminder that this professional powerhouse is refreshingly down-to-earth. Her clients appreciate that she brings the same authentic, capable energy to real estate that she brings to everything in life.

Kyle Price
REALTOR®
Kyle brings fresh energy and modern perspective to The Price Team, specializing in guiding first-time buyers through one of life's most exciting milestones. With 6 years of experience spanning from starter homes to luxury properties, he's developed a unique ability to meet clients wherever they are in their real estate journey.
His market expertise stretches across the Golden Horseshoe—from Hamilton to Niagara, Burlington to Oakville, and Brantford's emerging neighbourhoods. This broad geographic knowledge, combined with his natural connection to younger buyers, makes Kyle invaluable for clients navigating today's dynamic market. He understands the challenges facing first-time buyers because he's lived them, bringing both empathy and strategic insight to every showing and negotiation.
When he's not helping clients find their perfect home, Kyle can be found on the golf course perfecting his swing or appreciating the latest automotive innovations—passions that reflect his attention to detail and appreciation for quality, traits that serve his clients well in every transaction.

Jordan Carter
Director of Operations
Jordan brings a unique blend of expertise and dedication to the Price Team, having grown with us since 2019 and stepping into her current role in 2021. Her journey from Licensed Sales Representative to Director of Operations brings invaluable perspective—she understands every facet of the real estate process from both sides of the transaction.
As our boots-on-the-ground specialist, Jordan orchestrates the countless details that transform property transactions into seamless experiences. Jordan ensures every administrative element
runs with precision, keeping our team coordinated and our clients confident throughout their journey.
Her approach combines meticulous attention to detail with genuine care for every client's success. Whether she's coordinating documentation, managing timelines, or ensuring smooth communication between all parties, Jordan's commitment to excellence keeps the entire process moving forward efficiently.
When she's not ensuring our clients' transactions run flawlessly, Jordan channels her energy into creative pursuits—from painting and drawing to cherishing time with family and friends. This balance of professional dedication and personal creativity brings a refreshing perspective to our team and the clients we serve.

Lennon
Chief Happiness Officer
The youngest member of The Price Team, Lennon brings boundless enthusiasm and a wagging tail to every office day. This border collie-poodle cross ensures our team never takes themselves too seriously, reminding us that while real estate is important work, a good belly rub break makes everyone more productive.
At just over a year old, Lennon has already mastered the art of the welcome wagon, greeting visitors with an energy that perfectly captures The Price Team spirit. When she's not "helping" with paperwork or conducting important nap research, she's keeping our team's stress levels in check—one play session at a time.
Her performance reviews are consistently excellent: 10/10 for enthusiasm, unmatched expertise in doorbell alerts, and a perfect record of making clients smile.
Awards & Recognition
Recognition from industry leaders and satisfied clients
Readers' Choice Awards
The Hamilton Spectator - 2020 & 2021
Community Involvement
Chair of Ancaster BIA Board & Rotary Member
Realtors Association of Hamilton-Burlington
Board of Directors